The Commonwealth Bank is Australia’s leading provider of integrated financial services including retail banking, premium banking, business banking, institutional banking, funds management, superannuation, insurance, investment and share broking products and services. The Group is one of the largest listed companies on the Australian Securities Exchange and is included in the Morgan Stanley Capital Global Index.
The key financial objective of the Group is to have Total Shareholder Return in the top quartile of Australian listed peers over each rolling five-year period. Total Shareholder Return is calculated as the growth in the value of the investment in the Group’s shares, assuming all dividends are reinvested in shares at the point dividends are paid.
The strategic strengths of the Commonwealth Bank are its:
- diversified business mix
The Commonwealth Bank brand is the most recognised brand in the Australian financial services industry. Other award-winning brands within the Group include their wealth management business Colonial First State, online broking service CommSec and Bankwest.
In terms of scale, the Group has a strong domestic presence with the largest customer base of any Australian bank and operates the largest financial services distribution network in the country with the most points of access.
The Commonwealth Bank is a long-standing supporter of community activities and organisations. This support is directed at a broad range of activities that bring long term benefits to Australians and reflect community activities and organisations. Areas of particular emphasis include education, medical, youth, science and technology, the arts and the environment.
In the area of education, CBA aims to develop financial literacy, especially for youth, as well as online learning. They look to support educational programs which provide professional and credible learning activities.
The Commonwealth Bank Foundation encourages developments in education, including the development of financial literacy skills for young Australians.