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Kmart Wishing Tree Appeal 2021

on 17 November 2021

Kmart Australia has officially launched its Kmart Wishing Tree Appeal alongside the founding charity partner, The Salvation Army. This year marks 34 years of Australia’s largest and longest-running gift collection, which aims to create a brighter Christmas and New Year for the most vulnerable in our community.

In 2021, Kmart and The Salvation Army are spreading a ‘small gift, big heart’ message, letting Aussies know that even the smallest gesture can go a long way. With many ways for people to give, it’s easy to take part and make a difference for someone in need.

Whether it’s dropping a new gift, or essentials such as books, school supplies, socks and towels in store under the Wishing Tree or making a monetary contribution. Funds raised will go towards providing locally responsive support services and emergency relief.

Community groups can also get involved in the 2021 Kmart Wishing Tree Appeal through the Small Gifts, Big Hearts Program, a free community-based initiative for schools. This program provides activity packs to teachers, filled with resources and lesson plans to help build awareness of the importance of thinking of others. To get involved head to the Wishing Tree website and sign up to receive your free electronic pack. Corporate packs are also available for workplaces and explores different ways to get involved with the Appeal, whether you are working remotely or in the office. Corporate Packs are also free and easily accessible to download via the Kmart Wishing Tree website.

Importantly, in 2021, the Kmart Wishing Tree Appeal has also introduced sustainable Wishing Trees in store which are made from 100 percent recyclable, renewable and reusable cardboard and an Express Drop Off point outside all stores for those wanting to donate without entering.

The challenges of 2021 have caused many new Australians to experience financial hardship. As result of this, between January and June this year, The Salvation Army’s Homelessness services provided more than 154,000 sessions of care to those at risk or experiencing homelessness, up 10 percent compared to the same time last year.

Head into Kmart to donate or find out more.

The Hub > November 2021 > Kmart Wishing Tree Appeal 2021